Voice cloning is one of the highest-leverage features in modern video automation — and one of the easiest to misuse. This is the checklist we apply at FeedReels before any voice clone is provisioned.
1. Written consent from the voice owner
Even when the voice is yours, document the consent in writing. List the platforms, the duration, and whether commercial use is allowed. GDPR treats a cloned voice as biometric data, so explicit consent is the safe default.
2. Scope the use cases
Be specific: 'narration of news scripts on our TikTok and Instagram channels in FR and EN' is much safer than 'any marketing use'. Tight scope reduces both legal and reputational risk.
3. Quality of the sample
A short, clean recording with neutral intonation produces better clones than a long noisy sample. Record in a quiet room with a decent microphone, ideally 30–90 seconds.
4. Disclosure on platforms
Use the platform's AI label and/or an on-screen disclosure when the voice is synthetic. Most platforms now expect this, and it builds trust with the audience.
5. Revocation path
The voice owner must be able to withdraw consent and have the clone deleted. In FeedReels, a workspace owner can delete a cloned voice from settings; downstream renders keep working but no new content can be produced with that voice.