The EU AI Act is fully in force in 2026 and GDPR enforcement on AI-generated content has sharpened. Here is the short version for European brands automating video at scale.
Voice cloning consent
A cloned voice is biometric data under GDPR Art. 9. You need explicit, documented consent from the voice owner — even your own voice when used commercially via a third-party provider.
AI Act transparency
Synthetic content (AI avatars, cloned voices) should be disclosed as AI-generated. Platform-side AI labels and on-screen disclosure satisfy this for most short-form use cases.
Why Swiss hosting matters
Switzerland's nFADP aligns with GDPR and offers strong data-residency guarantees. For European media brands worried about cross-border AI processing, a Swiss-hosted pipeline removes the transfer question from the conversation.
How FeedReels is set up
FeedReels is operated from Switzerland and surfaces a Swiss Made badge across the product. Voice clones require an in-product consent step before generation, and every video carries an auditable cost and provenance trail in your workspace.