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From press release to published short in under five minutes

A newsroom workflow that takes an incoming press release, drafts a 30-second short, and posts it to TikTok and Reels before competitors finish writing their headline.

FeedReels Team
·· 2 min read

When breaking news drops, the first publishers on short-form usually capture the topical traffic. Five minutes is the realistic budget between source and posted video — anything slower and the algorithmic boost decays.

The fast path

Paste the press release URL or text into the Avatar Studio. It produces a script with an editable hook and 2–3 facts. Approve, render with your channel's avatar or voice, publish. End-to-end takes ~3 minutes on the voice-only path.

Keep one render preset

Pre-pick the presenter, voice, caption style and aspect ratio so the only decision left at publish time is the script wording. Decision fatigue is the slowest part of breaking news, not rendering.

Editorial guardrails

Speed without QA produces corrections. The email approval step is the place to verify the fact you are amplifying — one approver, one read, one click. FeedReels never posts without the approval gate.

What stays manual

Sourcing, fact-checking and the editorial angle. Automation handles every step after the words are right.

Frequently asked questions

How fast can FeedReels turn a press release into a published short?+

Around three minutes on the voice-only path: paste the release into the Avatar Studio, approve the draft, render and publish via the official OAuth integrations.

Can the publication step be skipped on approval?+

No — approval and publication are separate. You approve the draft, then FeedReels publishes (or schedules) automatically. There is always a human gate.

Does this work for non-breaking content too?+

Yes. The Avatar Studio fast path works for any one-off idea or script — breaking news is just the highest-pressure use case.

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