Shopify, WooCommerce and most modern e-commerce platforms expose a product RSS feed natively. You already have structured launch data — title, description, image, price. That is all an AI script step needs.
One short per SKU, on autopilot
Connect the product feed; each new SKU drafts a 20–30 second short with hook (problem the product solves), 2–3 features, and a CTA. Publish to TikTok, Reels and, with a quick swap, YouTube Shorts.
Avatar over UGC for high-velocity catalogues
UGC is great but it does not scale to 200 launches a month. An avatar presenter with the product image as the B-roll covers the catalogue while you keep filming UGC for hero items.
Caption-side commerce
TikTok Shop and Instagram product tags work best when the in-video CTA matches the caption-side product tag. FeedReels lets you set a per-source caption template so the tag and the hook always align.
Approval as a brand-safety gate
Brand managers approve from the email preview. No video ships without a one-click sign-off, which is what makes 'automated for every SKU' compatible with a brand-controlled feed.